Our Vegan Cheese Just Beat 14 Dairy Cheeses in Cheese Madness

We’re officially the champions of Wheatsville Co-op’s 2025 “Cheese Madness," and yes, we did it with 100% dairy-free cheese.

Our Tomato Herb Fromage went head-to-head with 15 other cheeses—all dairy cheeses except one— and came out on top. In a bracket-style taste-test tournament judged by Wheatsville shoppers, our plant-based artisanal cheese not only made it to the semi-finals, it actually beat a 2-month-aged dairy cheese to win the whole thing!

Let that sink in. A vegan cheese. Handcrafted from plants. Crowned champion by one of Austin’s most iconic natural food communities.

If you are located in the Austin, TX area:

Until April 15th, you can get $3 off of Tomato Herb Fromage at Wheatsville on South Lamar! Stop by to pick up the champion cheese today!

A Victory for Plant-Based Cheese Everywhere

This isn’t just a win for us — it’s a milestone moment for the future of food.

With this win, our Tomato Herb Fromage proved that dairy-free cheese can be every bit as luxurious, craveable, and flavorful as its dairy counterpart. Creamy, tangy, herbaceous — and 100% vegan.

When real people taste the difference, they realize: there’s nothing “alternative” about cheese made better.

Winning Wheatsville’s Cheese Madness means more than a title — it means change is happening. People are starting to believe what we’ve known all along:

• That plant-based cheeses can be cultured and aged to deliver the flavors and textures we all know and love.
  
• That choosing the more sustainable option does not mean sacrificing taste or indulgence.

• That you don't need dairy to create delicious, artisanal cheeses, that everyone will love. 

To everyone who voted for us, shouted us out, brought a friend to taste — thank you. You’re leading a movement. 

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