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Dark marble texture with white veining patterns.

DITCHING DAIRY IN 2026

Your new year’s goals just got tastier. Better for you, better for the earth - your path to a fresh start this year begins with plant-based elegance.

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Make your resolution matter. Join thousands going dairy-free this Veganuary,

for your health, for the planet, for the animals.

Take The Veganuary Pledge

CLEAN INGREDIENTS

CLEAN INGREDIENTS

NO CHOLESTEROL

NO DAIRY BLOAT

PLANT-BASED

NO FAKE STUFF

SUSTAINABLE

CLEAN INGREDIENTS

CLEAN INGREDIENTS

NO CHOLESTEROL

NO DAIRY BLOAT

PLANT-BASED

NO FAKE STUFF

SUSTAINABLE

assorted vegan cheeses on  cheeseboard

The resolution you'll have no trouble keeping

We get it: new year’s resolutions can be intimidating. Our life hack? Make a resolution that’s as tasty as it is impactful.

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Say goodbye to dairy bloat

That post-dairy feeling? You won’t miss it. Over 60% of humans experience lactose intolerance. It’s time to eat cheese that leaves us feeling great.

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No fake stuff

What we put into our bodies means everything for our health. We’re committed to no Frankenstein products and no overly-processed ingredients. Just clean, simple plant-based cheese made from thoughtfully sourced ingredients.

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No cholesterol

With no animal-based ingredients, our cheeses have zero cholesterol, making them heart-healthy and better for you.

Line drawing of a cow with a heart above it.

Rebel for the earth & animals

If your goal this year is to be kinder on the world around you, plant-based foods are a major step in that direction. With just a fraction of the footprint of traditional dairy, Rebel is gentler on the Earth & our animal friends.

rose-colored hoodie with gold-colored Rebel Cheese logoblack hoodie with gold-colored Rebel Cheese logo

Your new favorite hoodie.

SPEND $300 THIS JANUARY AND YOU'LL GET YOUR CHOICE OF A NEW HOODIE!

It’s the softest, coziest β€œpour me another glass of wine” hoodie you’ll ever own.

Not sold anywhere, not available later. Just through this challenge. Choose between the dusty rose embroidered hoodie or the Rebel metallic.

assorted vegan cheeses on a cheeseboard

Craving cheese but not dairy?

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