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An Important Update About Our Bistro:

Dear Rebels,

Sometimes, one part of a dream must come to a close for another part of that dream to thrive. There’s no easy way to share this news, but December 24th will be the final day of the Rebel Cheese Austin bistro.

Let's begin with some wonderful news: we’re thrilled to share that this space will be taken over by another 100% plant-based brand that shares the same heart that we do, so 2200 Aldrich will remain a vegan mainstay. They'll be keeping the entire bistro team, and the menu will feature some of our top sandwiches and carry Rebel Cheese in the deli case. Their delicious products and experience are acclaimed by vegans and non-vegans alike, and we are so thrilled, as Austinites, to know we’ll be able to enjoy their food here in ATX! As for who it is, you'll have to stay close to hear that announcement soon.Β 

The closing of the Austin Bistro feels like the end of an era. Kirsten and Fred opened this deli to bring irresistible vegan foods to the community. When COVID struck just 3 months after opening, our business model needed to survive, and the focus became e-commerce and wholesale. What was first just a move of strategic survival ignited a movement and demand for our cheese we could have never imagined.

Our Rebel e-commerce business began with just a couple cheesemakers and our founders packing boxes all night, and has grown to a 9000 square foot facility, team of over 50 people, and hundreds of retailers carrying Rebel Cheese. Though we are still a small team, we’ve been so fortunate to have seen such growth and the loyalty of team members and customers alike. We look forward to beginning 2026 focused on e-commerce, wholesale, and our NY location, and are so excited for our bistro team's next journey.

We will always treasure this part of our journey, the people who got us here, the Austin bistro team, the events and parties and anniversaries and birthdays and celebrations we’ve hosted there, the Austin community, and the spark of hope that was born on a little corner in Mueller.
We hope you’ll join us over the coming days to celebrate what started as a small dream for a little deli in Austin. We will have 20% off on our grocery items and wine through 3PM on 12/24, when we will close our doors for the final time.
If you have Rebel Cheese bistro gift cards that you aren’t able to use before 12/24, we would love to honor those on our online e-commerce store. Please emailΒ giftcard@rebelcheese.comΒ with your gift card info so we can transfer those over.
Thank you, Austin. We love you.