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Dear Rebels,
Sometimes, one part of a dream must come to a close for another part of that dream to thrive. Thereβs no easy way to share this news, but December 24th will be the final day of the Rebel Cheese Austin bistro.
Let's begin with some wonderful news: weβre thrilled to share that this space will be taken over by another 100% plant-based brand that shares the same heart that we do, so 2200 Aldrich will remain a vegan mainstay. They'll be keeping the entire bistro team, and the menu will feature some of our top sandwiches and carry Rebel Cheese in the deli case. Their delicious products and experience are acclaimed by vegans and non-vegans alike, and we are so thrilled, as Austinites, to know weβll be able to enjoy their food here in ATX! As for who it is, you'll have to stay close to hear that announcement soon.Β
The closing of the Austin Bistro feels like the end of an era. Kirsten and Fred opened this deli to bring irresistible vegan foods to the community. When COVID struck just 3 months after opening, our business model needed to survive, and the focus became e-commerce and wholesale. What was first just a move of strategic survival ignited a movement and demand for our cheese we could have never imagined.
Our Rebel e-commerce business began with just a couple cheesemakers and our founders packing boxes all night, and has grown to a 9000 square foot facility, team of over 50 people, and hundreds of retailers carrying Rebel Cheese. Though we are still a small team, weβve been so fortunate to have seen such growth and the loyalty of team members and customers alike. We look forward to beginning 2026 focused on e-commerce, wholesale, and our NY location, and are so excited for our bistro team's next journey.